Marketing Magicians
" RAPID profits from low cost marketing, how to sell anything faster
Six successful entrepreneurs show you behind the magician’s curtain to reveal their High Return Low Cost Marketing secrets that any small business can copy: Just one of these methods took an ordinary business from a standing start to over £8Million in just 3 short years, and you could do that too!"
So come and discover how you can have your very best year, even in this recession
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RACHEL ELNAUGH INTRODUCES THE
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Rachel ElnaughMany small businesses and entrepreneurs come to me for help and advice. The single most common question I am asked, is how small businesses can get great results from marketing: without big marketing budgets. Today is my answer to that question |
Marketing is how you fight and win
There is plenty of business you can win , even in a recession. But you have to beat your competitors to win it. You not only have to be seen, you have to be seen to be different too.
The speakers today have all been selected because they achieved a big success at marketing an ordinary business. Each one of them has a different story to tell and used different marketing methods to achieve their success, and none of them had a big marketing budget.
Come away with at LEAST three marketing ideas, you can action the very same week
The speakers have agreed to tell you not just what they did, but also to roll back the "magician’s curtain" to explain exactly how to copy them, which is why some of the presentations will be conducted as workshops.
I expect all of you to come away with at least three ideas you can begin to put into action the following week!! - that will make a rapid difference
Dont think of Marketing as some expensive advertising. It is the simple process of attracting customers to your business in swarms. Marketing is not a cost - it is an investment which has a return - any one of the ideas you put into action can pay back the conference many times over
The very best people to learn from are those who have already done, what you are trying to do!- so please listen now to the marketing magicians!
High Return - Low Cost Marketing 2 - Mark Attwood
Small local company turned national brand using the power of Google
Mark has already won awards as an outstanding entrepreneur www.topskips.com And is an Internet Marketing Expert who has featured in national media, radio , tv and print
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Mark AttwoodMark’s story is remarkable. He took a tiny local skip business, and in the course of three short years took it from £zero to £8 million turnover becoming the leading National Brand in skip hire. |
WORKSHOP
Harnessing the power of top rankings on Google.
Mark achieved this success online - and discovered the rules for getting high ranking and traffic from google. Mark is now being recognised not only as a leading entrepreneur and also as a business coach. Mark consults with businesses of all sizes, and shows them they can do it too.
Be ready to listen to every word - Mark will explain how to copy what he did, and how to find and exploit other great opportunities on Google.
Please note:To give maximum value for the audience Mark will conduct his presentation as a 90 minute presentation explaining not just WHAT but HOW
High Return - Low Cost Marketing 3 - Royston Guest
The exponential power of making referrals happen
After an exemplary corporate career, Royston Guest started his own sales and leadership training business rocketing from 0 to £4million in only 4 years www.pti-worldwide.com He is now in demand as a very fine international stage speaker
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Royston GuestRoyston’s sales training company client base is a world who’s who of blue chip companies from Virgin to Bank of America, from Barclays to Office Depot. A client base any company would envy. But that success hides the REAL story. What Royston’s company teaches can work in any company. And the proof is there in the massive success of his smaller SME client base. He doesnt just do it all for them - he teaches them to do it for themselves, and their results are spectacular |
If it works to sell loo roll, it can work for anything
Doubling turnover in only a year
CPD - Cleaning and Paper Disposables, is not many peoples idea of a romantic business: and typical of an SME - yet still Royston’s training and methods almost doubled the turnover in less than a year. It is now £10million.
Revealing the science of MAKING referrals happen
Royston will share many ideas that can have immediate impact on sales at low cost. One part of his formula for all businesses , is to turn referrals into a process that generates an exponential sales impact. Many if not most businesses get this badly wrong.
Royston will reveal:
- WHY referrals are not just part of your acquisition strategy…they’re an integral part of your maximisation and retention strategy too!
- The step by step process to creating a Referrals Map for your business (Royston will run a ‘live’ coaching session with a member of the audience in order to demonstrate the process!)
- The 3 critical questions to ask in order to capture referrals every time!
- The 3 most common mistakes business owners make when implementing a referral process
- And finally…7 best practices to fast track success in creating your own systemised referrals
Royston will touch on as many other strategies as time allows..all practical ideas which ordinary business can do quickly without massive cost. The results speak for themselves: Trebling turnover. Doubling profit. Impact right on the bottom line.
Royston is also acknowledged as a very fine inspirational speaker - inspiring salesmanship and leadership which is why he is in such demand around the world
High Return - Low Cost Marketing 4 - Thomas Mahon
Flooded with orders because of a blog
Internationally renowned Savile Row tailor www.englishcut.com
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Thomas MahonFrom a small village in Cumbria - Thomas Mahon became world famous with the English Cut tailoring blog. One of the youngest tailors on Savile Row his client base now includes royalty |
Flooded with orders because of a blog
Thomas’s story is fascinating. A traditional English tailor joined up with a blogging cartoonist living in the same remote, Cumbrian village. During a particularly lean spell they joined forces to create the englishcut.com tailoring blog. The blog got noticed, sales increased massively, and because of that landed a major PR coup in The New York Times. As a result Thomas’s tailoring firm became flooded with orders and the order books have been pretty much full since.
Thomas explains how blogging passion for your business can create a massive international business for a very local company
High Return - Low Cost Marketing 5 - Rachel Elnaugh
The viral effect of word of mouth
Award winning entrepreneur Rachel, originally created the multi £million market leading experience company www.redletterdays.co.uk on a shoestring budget from an office in her home. She is now active in helping and inspiring other small businesses. www.rachelelnaugh.me
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Rachel ElnaughIt was only when Rachel discovered the viral power of a magical brand and focussing on a core customer that RedLetterDays exploded in growth. She found that no amount of paid advertising ever achieved a fraction of the tangible sales results achieved by word of mouth and brand "wow" |
The viral effect of word of mouth is the most powerful force in marketing!
Rachel explains how capturing imagination with a magical brand can create viral leverage all by itself. How to get people to talk about you – for all the right reasons: Take one simple example: how creating a “million pound” space experience, may not have sold any seats on the spaceship but gave a massive wow factor to the brand that, as a result, got acres of press coverage for free
Rachel will give her five point formula for creating such a viral brand. Create this kind of brand and journalists will be queuing up for your story.
The power of knowing your core customer
Marketing is far more than methods to reach customers. It is far bigger than that. It starts with identifying a core customer group to target and identifying their needs and wants
Success comes from discovering innovative ways to reach that core target customer and then focussing the business on their needs, so they want to do business with you instead of the competition
High Return - Low Cost Marketing 6 - Alan Forrest Smith
Hairdresser turned million pound marketer with the power of copy
Alan is now in massive demand as a successful marketing consultant, copywriter and stage speaker www.orangebeetle.com
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Alan Forrest SmithAlan started out as a hairdresser and built a hair salon business. He soon discovered that small differences in the words he used made a massive difference to the number of people who responded to offers he made. That discovery changed his life |
WORKSHOP
Turning words into money
With the power of copywriting (and non-comformist Marketing) Alan created a very successful hair salon business.
He not only discovered that by identifying the true benefits of what you sell, you can not only sell a lot more, but also charge a much higher price, even in a crowded market. What he discovered exploded his business – and showed him where his future really lay.
Several years on and Alan is now a very highly paid copywriter in demand across the globe writing £million dollar copy for clients.
Let Alan explain the secrets of how to write the words that sell – the ability to persuade in print will make a difference every email, every letter, every advert and website -every day of your business life.Thats why Alan can now command a fee of tens of thousands for just a single letter.
Why people buy, and the power of the "irresistible offer"
Copywriting is more than just words. It is also the study of what makes customers buy, and the emotions that make them say yes. Understand those emotions, and you can make an irresistible offer to your customers
Please note:To give maximum value for the audience Alan will conduct this as a 90 minute workshop explaining not just WHAT to do, but also HOW to do it
You can be sure with Alan that whatever the message it will be entertaining!
High Return - Low Cost Marketing 7 - Sue Stone
Success needs the right mindset, not just a method
Sue is a successful entrepreneur, now an Empowerment coach to famous clients, in both life and business www.suestone.com
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Sue StoneSue’s story will resonate with millions who are struggling in the current economic climate, and is a vital story for all entrepreneurs. She has proved that you can still succeed against impossible odds, if you keep the right mental focus. Sue has been there and learned this the hard way. She had nowhere else to turn, and could not raise a single £££ more. , yet still she succeeded and prospered |
You can achieve anything with the right mindset
Already a successful business woman at the age of 29, Sue was rewarded by promotion to become MD of a plastic injection moulding company. Unfortunate events sent that company to near financial collapse – and Sue’s life hit a downward spiral.
Worse still her husband and business partner gave up completely- leaving her to face the problems alone. She could not pay the bills. She could not pay the bank- who wanted to foreclose both on her business and her house. She had no credit left. The turning point came when she had less than ten pounds to spend.
Sue stared complete failure in the face – but saw the abyss and vowed to fight back and she did. She studied the power of a positive mind and mental training for success. And that is when her fortunes changed dramatically. Today Sue is successful, happy and free to do what she loves.
Empowerment tools, tips and methods
Sue will explain the ideas, tools and techniques that turned her fortunes around, and will help you do the same. How to find and attract the opportunities that can not only build success but also find true happiness. A message of hope for EVERYONE not just those who are struggling. Every entrepreneur must think the right way. Think big, picture goals and train your mind to achieve them.
Over to you! - Time to sign up for high return marketing
It stands to reason. If you do what everyone else does you will get the same results, and that will follow the trend which at present is DOWN
You can choose UP instead. There is far more business in the economy than anyone company can handle. So the question is which company can out market the competitors to win the business that is there.
Our speakers explain how to get that business, with the power of High Return -Low Cost marketing methods. They not only explain their stories and reveal their methods but also show you how to copy what they did.
- Six remarkable stories
- Six keys to high return marketing
- Your business can use them all
The day will start at 9.30 am- So please be there at 9.15 am. In order to ensure the event is entertaining and valuable - the format will chop and change to give the most useful presentation. Alan and Mark will be conducting 90 minute workshops. We aim to finish at 6.00pm
Five reasons for you to book now and come!
This event will be interactive: We are setting aside time for each speaker to answer questions from the floor, so be ready with your questions - Ask how to apply these methods to your business
Help for you to copy the speaker’s marketing methods
We have asked some of the key speakers to prepare and offer additional coaching materials and courses for those who request it, so that you can take all of this to the next level with them.
Come and network during the breaks
A Light Lunch and light refreshments are included : Many lifelong business relationships are forged at events just such as this. Come and network with fellow entrepreneurs, and if you can catch them, speak to the speakers too
Affordable price - Extraordinary value - A price any business can afford
The price? - We have tried to make this affordable for any small business - so the regular price is just £ 260+VAT (£ 299) Look out for some of our offers too- The value of this event is enormous, and can return itself in value to your business many times over. If you take action
Just think! - If just ONE idea from ONE of the speakers can increase your business just 1% then the course will pay itself back many times over the year. Think bigger still: If the ideas give you 10% more business, the course could pay itself back in a week - it could be the best money you have ever spent
We at 21st Century OX are committed to helping small businesses succeed
We are willing to make this guarantee: if you can honestly say at the end of the day, you learnt nothing of any value to your business - not a single new idea you can use, and you are coming away uninispired ( you decide!). Then come to us at the end of the event, and we will happily refund your money right there! How can we ever say fairer than that?
EVENT NOW SOLD OUT
If you still want to come, then use the contact form - see whether we can squeeze one more in
See you there at 9.15am for 9.30 am - 6.00 pm Tuesday 2nd June and please don’t be late!
Please note. Details are correct and speakers are confirmed at the time of writing. We reserve the right to add speakers to the schedule to make the event more valuable. If speakers have problems and cancel (as sometimes happens). The organisers reserve the right to use reasonable endeavours to substitute speakers with others as necessary and if practicable. We regret that we cannot offer refunds should delegates wish to cancel - but delegates can pass their tickets onto others who may value the event. Whilst the speakers are experts in their fields, we regret that no warranties can be given in respect of any information they provide: ultimately you need to decide which marketing methods will work for your business. No consequential or third party liabilities howsoever arising will be accepted in respect of the information provided. Liability of the organisers is strictly limited to the price of the tickets paid. By booking you accept these terms.
Copy by Internet Marketing Expert and Adwords ExpertMike Bate see his Low Cost Marketing tips.
